The First
4-Hour Ad People Actually Enjoyed
Named one of Fast Company’s “Top 5 Ads of 2023”
“Range anxiety” is keeping people from buying EVs, and Nissan wanted to do something about it. So we created an ad that blended into one of the most popular online communities — the LoFi Girl YouTube Channel — and filled it with nothing but endless serenity for four hours — which is about the length of a cruise on the all-electric Nissan ARIYA.
And it worked so well that no one even questioned it was an ad.
By inserting ourselves into the LoFi community — an audience that we discovered was 2.8x more likely to be interested in EVs — we didn't just infiltrate an online community, we joined one.
So, scrub through the whole 4-hour ad and experience it for yourself.
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