As attention spans get shorter and shorter, ad formats are doing the same. 30 seconds becomes 15 becomes a 5 second social-first pre-rolls. 

But 2020 was a rough year. And 2021 didn’t need another 15 second commercial. It needed Bob Ross – the painter and beloved TV personality who brought painting into every American household over the course of 31 seasons in the 80s and 90s.  

Even though he died in 1995, his show “The Joy Of Painting” still as popular as ever online.  

The world needed a new episode. And who better way to show off how refreshing a cold bottle of MTN DEW can be than Bob Ross?

And if you want to paint along, here’s the full-length episode.