In March 2021, international leisure travel was a distant memory. We had to make Singapore a top-of-mind destination for when travel safely resumed. With travel banned and borders closed, we opened Singapore up virtually, for people to explore through a gamified, fully interactive experience. We invited people to visit Singapore via taxi, from anywhere in the world. In doing so, we created the first virtual, interactive tourism experience on Twitch.

To do that, we turned a 64-year-old taxi driver into a Twitch streamer, taking the world on live-streamed tours of Singapore. He engaged with his virtual passengers, giving them a unique tourist experience, no matter where they were tuning in from. He told fascinating stories, took destination requests, and even strolled through some of his favorite spots in the city-state.