Despite zero investment in broadcast media, the campaign was immediately picked up by national and local TV channels, featuring in over 107 news broadcasts. It was also featured on the TODAY show, The Late Show with Stephen Colbert, as well as countless sports radio shows, podcasts, and other fan channels. 

Golden Grounds received 1.91 billion impressions, reached more than 140 million people on Twitter, and had more Twitter engagement than any campaign in Lay’s history, all with 97% positive sentiment. We also made some very tasty potato chips.