We took soil from NFL stadiums and home grounds, and cultivated it into team-specific plots in a potato field. From there, we harvested, peeled, sliced, and fried the potato chips, packing them into bags that showed which team’s soil those delicious chips had come from. 

NFL Hall-of-Famer Jerry Rice launched the limited run of chips with an online film, in which he directed fans to apply online to win a bag, by showing Lay’s the strength of their fandom.