March Madness is a month-long, highly-anticipated NCAA College Basketball Tournament that follows 60+ schools, 120 mens and womens teams from 47 states across the country.  Its lore of excitement and unpredictability is what keeps fans tuned in to follow the journey to the final championship games.

In partnership with the NCAA, Nissan created Road 2; a fictitious stretch of road to highlight the unpredictable path it takes to get to the Final Four.

Nissan created a series of spots to personify the journey. Featuring mascots from 27 teams and a fleet of the newest and most exciting Nissan vehicles, the Mascots hit Road 2 to make their way to the Final Four. The twists and turns that they must navigate along the way gave fans a new way to visualize the tournament and its unexpected outcomes.

The creative kicked off from the start - Selection Sunday where fans start the journey by selecting teams in what feels like in-numerous brackets, following through the many possible outcomes, until the last Championship game.