As attention spans get shorter so do ads. Or is it the other way around? Either way, we are making fun of it in our MTN DEW ad “Short Form.” In the film, MTN DEW’s spokesman Charlie Day grows increasingly frustrated by multiple endcards interrupting him and his commercial, so he battles it out with these endcards, in hopes of at least getting the coveted drink shot, which is a staple in soda/beverage advertising.